‘Putting an organic label on ordinary foods can trick shoppers into believing that they are healthier, taste better and have fewer calories’, says the Daily Mail.
This news was based on a small US study and provides the intriguing suggestion that an “organic” label can influence people’s perception of a food’s qualities – a phenomenon known as the “health halo” effect.
In the study, people at a shopping centre were asked to taste and evaluate pairs of cookies, crisps and yoghurt. Although all the food was organically produced, only one item from each pair was labelled ‘organic’, while the other was (falsely) labelled ‘regular’.
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